Nature’s Bounty Launches Campaign and Partnership with Society for Women’s Health Research

Nature’s Bounty has partnered with the Society for Women’s Health Research (SWHR) to raise awareness of the shortage of research specifically focused on women’s health.

Despite U.S. women being more engaged and open about their health, 70% of women wish they learned more about women’s health when they were younger, and just 7% consider themselves experts about women’s health, and more than a quarter admit they have a basic or below-basic understanding, new consumer research from the supplement brand found.

“With less than 9% of medical research currently focused on female-specific health conditions, women are often left without the comprehensive, trustworthy information that allows them to proactively manage their own health and well-being,” said Aileen Stocks, CEO of holistic health at Nestlé Health Science. “As a purpose-driven brand, it is important to us to expand our action beyond innovating products for women and empower and support important conversations about their needs at all life stages, eventually shaping their experiences with health and wellness for the better.”

The partnership with SWHR will focus on science, policy, and education. In 2027, the partnership will release its first report on women’s wellness, providing a systemic look at knowledge gaps, disparities, and emerging areas of focus.

“We still know far too little about women’s health, but education and awareness are crucial places to start in closing this gap,” said Kathryn Schubert, president and CEO of SWHR. “The Society is excited to work with Nature’s Bounty on their inaugural women’s wellness report, in hopes of further amplifying the women’s health conversation. We all deserve access to health information that allows us to live our healthiest lives.”

Opening the Dialogue

According to the Nature’s Bounty consumer survey, women wish they knew more about their own health. Half of women admitted they don’t always fully understand how their body works or what it needs for overall wellness. Six in 10 women think they would be in better health if they learned more about their body when they were growing up.

Women want more open dialogue about certain women’s health topics, with 60% wanting more open conversations with friends and family, and 46% wanting more conversations outside of their circle, too. Of parents, 74% said they talk more openly about health than their parents did with them, and Gen Z is especially interested in being more open with their children (83%).

Women said that physical health was the most important driver in them feeling better about themselves. Half said health has a large impact on their confidence, and nearly 40% said the same about their hormones being stable.

Women widely don’t feel prepared for menopause; half of women who experienced it didn’t feel properly prepared for it and fewer than half of women who have not experienced menopause feel like they know what to expect.

The survey included 2,000 women balanced to the census by age and race, and was conducted by Talker Research.

One Hundred Women Creative Campaign

Nature’s Bounty launched a new creative campaign to visually present stark statistics around women and their health needs. The campaign, developed by Accompany Creative, aims to humanize the data points, calling attention to real people through select individual stories from a group of 100 everyday American women. The effort can be viewed at SupplementTheGap.com.